How to compare link-building methods, understand link counts and review delivery reports.
A link-building report should show the work completed, where links can be checked and what needs follow-up. Keep delivery records, live links, approval status and search performance separate. A higher total does not explain all four.
When comparing link-building services, ask how links are obtained, why the websites and pages are relevant, what the quoted quantity counts and how you can check delivery. An authority score or a large total cannot answer those questions.
A backlink is a link from another website to yours. A referring domain is the domain that link comes from. One domain can send many links, so 100 backlinks does not necessarily mean 100 different websites.
