Category Ecommerce SEO

Plan ecommerce SEO around how shoppers find, compare and buy the right products. Product pages, categories, filters and guides each have a different role. Adding more text to every item is not a strategy by itself.

An ecommerce SEO audit should help you decide what to change, who will make the changes and how to check them. Before comparing reports, agree on the business question, page types and platform limitations the audit needs to address.