Link building is available as a standalone service or part of our annual SEO plan. Before agreeing on volume, review the proposed methods, source criteria and delivery records.

Start with the page people will visit. It should explain your offer, include the facts readers need and help them take a useful next step. More links cannot fix missing information or create demand for a product.

An initial discussion should identify the target pages, intended audience, current link information and what the business expects the work to accomplish. If the immediate problem is an incomplete service page, content and factual review may come first. Link building should not be sold as a replacement for that work.

Google’s link-spam policy addresses links created primarily to manipulate search rankings. A service fee or a label such as “authority” does not establish that every proposed placement is appropriate.

Google also provides guidance on link attributes, including marking advertising or paid placements as sponsored; nofollow remains an accepted way to flag paid links. Attribute handling does not make every acquisition tactic safe, nor does it guarantee a ranking benefit.

Ask for a record of the relationship, cost and relevant link attributes. Separate the fee for labor from any publishing or sponsorship payment. Review actual practices rather than accepting an unqualified “white hat” promise.

A quote may involve research or acquisition labor, content production, publishing or sponsorship costs, tools and later checking. These should not disappear inside one headline link price. Establish which costs are included and which require approval.

Also ask what happens if a proposed link does not go live, an accepted link is removed, a page changes or the relationship is later judged unsuitable. Checking, removal requests and replacement terms need an actual policy. No permanent-placement, free-replacement or guaranteed ranking promise is made here.

The annual package price is not a standalone per-link quote. Compare actual methods, accepted units, costs and evidence using the link-building evaluation guide.

A useful record identifies the source page, target page, relevant relationship and attribute, date, current state, counting unit and any associated costs. A demonstration can show those fields; an authorized real record is needed to prove actual delivery.

For example, “candidate source reviewed” and “live link accepted” should remain separate states. A total that combines both prevents a buyer from knowing what has been completed. The report guide explains how to keep the states reviewable.

The published Google Search click summaries do not identify a link-building method or establish its contribution. Share your website, intended destination pages and requirements through the contact page; the proposed method and acceptance rules need to be clear before you decide.